Anthony Joshua marched out confidently at Wembley On September 22, 2018, between giant flaming letters reading A and J. After that big entrance, he didn’t disappoint the 90,000 fans in the stadium and the millions watching on TV, displaying his power to beat Russian fighter Alexander Povetkin.
It was also the ideal platform for DAZN, Sir Leonard Blavatnik’s ambitious sports streaming service, to showcase its own talents to an American audience for the first time. DAZN, pronounced “Da-zone”, had just struck a $1 billion (£800 million) deal with Joshua’s promoter, Eddie Hearn’s Matchroom, to broadcast his fighters’ bouts to US viewers. But nine months later, Joshua and DAZN’s American dream lay in tatters. Joshua lost to underdog Andy Ruiz Jr in New York, setting
