We are in an era where you have to capture the attention of your target audience.
And no one is taking that task lightly, especially not the CEO at GA Insurance Limited, a fire insurer.
The CEO sat down and thought, why would I email Safaricom CEO yet I can print a billboard and convey the same message.
With an email, I can get ignored or brushed off but with a billboard that is almost impossible.
Why not?
And he did.
The billboard was spotted near Safaricom PLC offices on Waiyaki Way. The billboard was addressed to the telecommunications CEO Peter Ndegwa complete with the company's brand colours for effect.
To sweeten the deal, the GA CEO even threw in Safaricom's tagline, "Simple, Transparent and Honest!”
The aim of the billboard by the insurance company was to seek business from the number one communication company in Kenya.
It read, "Dear Mr Ndegwa, We are the largest fire industrial insurer in Kenya. Your business is safe with us and that's the simple, honest transparent truth."
They added the hashtag #FactsOnly.
Check it out below.
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