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Review this article to learn about new Ad Manager features and enhancements. Updates are usually posted every other Monday. For previous releases, you can check the archive.
Manage Inventory
High-engagement ads are now serving to all eligible inventory
High-engagement ads (HEA) will be served to all mobile app Rewarded and Interstitial inventory that doesn’t have HEA disabled in the frontend settings. We recommend reviewing your settings to ensure your inventory is configured to your preferences. Note that performance improvements may take some time while models calibrate on the changes. Learn more about using high-engagement ads to fine-tune your ad strategy.Curation (Beta)
Ad Manager's new curation capabilities help publishers access agency demand by enabling audience and contextual data segment targeting. When enabled, curation partners can package inventory and create data segments for buyers. Publishers can control which curation partners can access their inventory and report on curation with several new dimensions. Learn more about curation.
Traffic and deliver ads
Limited ads 2.0 to launch on or after March 31, 2025
In order to (1) simplify our ad serving offerings and (2) provide publishers with more feature-rich ad serving options, we will replace Limited ads and Technical ad delivery with an updated serving approach: Limited ads 2.0 (available on or after March 31, 2025). Learn more about Limited ads 2.0.
Troubleshoot
Troubleshoot SDK bidding issues (Beta)
If you use SDK bidding, you can now troubleshoot common issues in Google Ad Manager. For each SDK bidder, you can check for existing issues and review their impact under "Bid health." Review the configuration, regulatory, and targeting issues impacting your setup, and learn about available solutions. To learn more, visit Troubleshoot SDK bidding issues.
Policy
New requirements for CTV and DOOH inventory
On May 1, 2025, Google will implement new requirements for Connected TV (CTV) and Digital out-of-home (DOOH) inventory that is monetized with Google-served ads. To learn more, review the Ad Manager policy change log.
IAB TCF 13 month TC String expiry requirement to be removed
On or after March 25, 2025, we will remove the requirement to re-obtain user consent every 13 months. This reflects updates in IAB EU TCF v2.2 policies. We encourage publishers to remind users of their choices at a frequency that reflects requirements from publishers’ local regulators.
Other product or Help Center updates
Google’s CMP launches support for consent mode
Consent mode allows other Google products you use (such as Google Ads, Google Analytics, or Firebase) to respect your users' consent choices. Later this week, two new account-level flags will become available on the European regulations Settings page in Privacy & Messaging. These flags will be disabled by default. If enabled, Google’s CMP will be able to interpret your existing EEA, UK, and Swiss user consent choices for consent mode’s advertising purposes (including ad storage, personalization, and user data) and analytics storage. This setting will only be applicable for publishers who want to use Google's CMP to obtain consent and provide transparency for the use of both our publisher and advertising products. If this setting is enabled, it will apply to all of your European regulations messages shown on the web and in apps, but will not apply to messages shown on AMP. Learn more about consent mode in Privacy & messaging.
Coming soon
- Interactive reports: General availability
Interactive reports will soon be generally available in Ad Manager. Publishers can use Interactive reports to unlock deeper insights and streamline workflows. Filter, sort, and manipulate data, while comparing date segments and building reports on a single page in Ad Manager. To learn more, visit Create an Interactive report.